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This web page had the following on the site, "The Global Standard for BMX Starting Gates and BMX Practice Gates." We saw that the web site said " Pro Gate The Global Standard in BMX and MTB Starting Gate Systems." It also said " Pro Gate and UCI have had a successful partnership for over a decade. Its a partnership based on our understanding of their need for flawless racing every time, and their confidence that we will deliver a starting system that can do the job without fail, every time. More on Pro Gate Junior. Pro Gate Crescent-8 BMX Starting System. More on Pro Gate Crescent-8." The header had BMX Starting Gates as the highest ranking optimized keyword. It is followed by BMX Gates, BMX Practice Gates, and Pro Gate which isn't as ranked as highly as BMX Starting Gates. The next words progate.net uses is 4X Starting Gates.